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Race Sponsor Spotlight: Michigan/Gateway

Michigan International Speedway and Gateway Motorsports Park are next on the schedule for all three series, with the Cup and Xfinity Series at the former and the Trucks at the latter.
Since the Xfinity race doesn't have a sponsor (instead being known as the Irish Hills 250), they won't be discussed here unless everyone wants a geography lesson on the Hills.
Cup: FireKeepers Casino 400
The FireKeepers Casino Hotel, located in nearby Battle Creek, is owned by the Nottawaseppi Huron Band of Potawatomi.
In 2015, the casino sponsored the Pole Days for both Michigan Cup races. A year later, it stepped up to replace Quicken Loans as the title sponsor of the June race at the track, dubbing it the FireKeepers Casino 400.
"We are pleased to continue our partnership with FireKeepers Casino and its increased involvement with NASCAR for the FireKeepers Casino 400 in June," track president Roger Curtis stated. "The key to successful partnerships is finding organizations which have similar goals. Michigan International Speedway and FireKeepers Casino are committed to bringing tourists to the state. We both want people to come to this state and see all the wonderful things it has to offer – beautiful landscapes, fun activities year-round and awesome NASCAR racing."
Besides sponsoring the race, the casino has never sponsored a national series team.
Truck: Drivin' for Linemen 200
No, this is not a race sponsored by NFL linemen. Instead, it recognizes electrical technicians known as linemen; the sponsoring company (Elite Holdings, LLC) and its owner (Chad Dubea) work to increase awareness of the electric line industry. In 2013, Dubea formed the Fallen Linemen Organization, supporting the families of line workers who were injured/killed while working. According a report in 2014 from the Occupational Safety and Health Administration, 30 to 60 linemen are killed each year in accidents.
In 2014, Dubea was contacted by the caretaker of the International Lineman Museum and Hall of Fame in North Carolina about sponsoring a truck at Daytona. In this case, the truck was the #50 of MAKE Motorsports driven by Travis Kvapil. Dubea offered Kvapil the opportunity to support linemen for the race, which he agreed; the truck featured "Dedicated to Electrical Linemen" on the hood. For much of the season, the #50 featured lineman-related decals, with T.J. Bell driving the truck in 17 races; Jordan Anderson and Wendell Chavous closed out the year in the #50.
In June, when the Trucks finally returned to Gateway, the FLO and the Museum partnered with the track to sponsor the race, which was named the Drivin' for Linemen 200. As part of pre-race ceremonies, utility poles were set up near Victory Lane, which was then climbed and topped with American flags. In the race itself, Bell drove the #50 Drivin' for Linemen Silverado to a 19th-place finish.
Later that year, Bell brought the Drivin' for Linemen sponsorship with him up to the Nationwide Series, appearing on his #93 JGL Racing Dodge at Homestead; he finished 15th.
This is a relatively short Spotlight compared to past editions due to the lower levels of involvement that both race sponsors have, but it's better than no sponsors.
Let's go racing.
submitted by ZappaOMatic to NASCAR [link] [comments]

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